Trend Analysis and Mapping

MunicípioSão Paulo
Brasil @ (BR)
Website oficial

São Paulo
Brasil @ (BR)
Tel 2019-11-27
Categoria Eventos

From the original Silicon Valley corporate innovation experts we invite you to a half-day workshop for leaders in São Paulo.   There is no better way to learn about the tools, cases, and mindset behind innovation than experiencing it with a group outside the office. We organize a limited number of workshops (only 1 in São Paulo in 2019. ) where we will do a deep dive and help participants map pathways to growth. Are you one of the lucky participants?   Why you should attend You are a trailblazer and want to transform your business or start a new business. You are a business leader, an entrepreneur, a corporate innovator, a growth investor, a social impact change agent or enterprising student, this session will bring you insights with new tools to change uncertainty into opportunity.  Leaders have quickly recognized that their organization’s competitive position largely depends on its capacity to respond to technological and cultural progress but are often at a loss of where to start and in which direction to run.

In this session (see schedule below) we will cover key components of an organization responsive to change and share a framework to help you analyze and apply trend insights within your company. Participants will learn how to uncover hidden opportunities and prioritize ideas for experimentation and execution, looking deeply at an area in need of innovation, evaluating technology and culture shifts. This session will motivate you with real-world examples of innovation at work. Drawing upon their work with numerous startups and corporations, Ruth Yomtoubian, Partner at Before Alpha gives you practical tools for aligning change with strategic goals, why it matters in the here-and-now, and how committed leaders can focus on lasting impact.   What you will learn * How to build and maintain a workplace climate that fosters innovation * How to apply your resources (aka your people, space, budget) to drive innovation * How and when to engage a “startup/innovation ecosystem" * How to develop areas of focus and exploration in need of strategic partners * How to set up effective KPIs that drive innovation * How to hire professionals ready to work on the future * How to scale projects within the business As your industry grows and evolves, we will all need to keep up with the pace of change; innovators will play an invaluable role.

  The Program 13:30-14:00: Enjoy an afternoon coffee, before we start trailblazing. 14:00-15:00: Learn to Create Value in an ambiguous environment. What are your drivers for progress? What are the innovation models for creating value?    15:00-16:00: From the Future. What are the trends driving the future? 16:00-17:00: Trend Mapping. How do we create a trend map?  17:00-17:30: Prototyping and Effective KPIs. How might we evaluate and test trends using prototypes and growth hacking? How might you validate (or invalidate) with growth hacking?  17:30-18:00: Co-Creation. Why you might need to engage a strategic partner? Why is it important to help bring others along?  18:00: Closing the Day and Drinks     You must apply to participate in this workshop.

A brief questionnaire accompanies the ticket application.  The program will be delivered primarily in English with Portuguese summary, translation and interpretation throughout. Doors open for workshop at 13:30, Session begin at 14:00 General Admission seats are first come, first served. *Discounted Early Bird Tickets are available up to Midnight, October 27th* *Brazil Innovator Member Companies always enjoy discounted group tickets*

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